Three familiar pains
You know the problem. Here's how we handle it.
PAIN 01
Free-trial signups that never convert to paid
ADWISER ANSWER
We track cohort retention per search term. If a query consistently churns before month 2, it gets paused before it bleeds you another month.
PAIN 02
LTV:CAC math looks great at 30 days, awful at 90
ADWISER ANSWER
Adwiser benchmarks 90-day LTV per source and routes budget to the keywords that earn it back and keep earning.
PAIN 03
Discount-chasers eating margin on first-month deals
ADWISER ANSWER
We flag queries that only convert with promo codes and rank them separately. Budget flows to where full-price subscribers come from.
Before / after
Real customer. Real dashboard.
BEFORE ADWISER
Trial → month 222%
Blended CAC$89
90-day LTV:CAC1.4x
AFTER 60 DAYS
Trial → month 246%
Blended CAC$52
90-day LTV:CAC3.1x
“
2.1x
month-2 retention
“Our signups looked fine. Our retention was quietly brutal. Adwiser showed us three keyword groups that were hemorrhaging subscribers in month 2 and we shut them down in an afternoon.”
Tracki
VP Growth · B2C Subscription