Three familiar symptoms
You've seen these. Here's what's underneath them.
SYMPTOM 01
Signup volume held. Retention quietly didn't.
WHAT ADWISER READS
The mix behind a campaign can turn over while conversions look stable. We track cohort behaviour per source, so a churning segment surfaces early.
SYMPTOM 02
The 30-day picture and the 90-day picture disagree
WHAT ADWISER READS
We calibrate each source against matured outcomes — and flag the ones that look efficient only because the proxy flatters them.
SYMPTOM 03
Discount-seekers and full-price buyers scored the same
WHAT ADWISER READS
Different populations, same door. We separate them, price them, and flag the messages that pull the wrong one.
Before / after
Real customer. Real dashboard.
BEFORE ADWISER
Trial → month 222%
Blended CAC$89
90-day LTV:CAC1.4x
AFTER 60 DAYS
Trial → month 246%
Blended CAC$52
90-day LTV:CAC3.1x
“
2.1x
month-2 retention
“Our signups looked fine. Our retention was quietly brutal. Adwiser showed us three keyword groups that were hemorrhaging subscribers in month 2 and we shut them down in an afternoon.”
Tracki
VP Growth · B2C Subscription