Platform
Relevance Intelligence
Scores every search by fit to your ICP.
ICP modeling
We learn who actually buys from you.
Waste detection
Flags every dollar going to the wrong clicks.
Autopilot + approvals
Read-only by default. Turn on what you trust.
One-click rollback
Every change is reversible. Forever.
Weekly digest
One-page report. Forward it up.
See it in action
Free waste scan
Connect Google Ads read-only or drop a CSV. Get your first report in 15 minutes, no card, no call.
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By role
By industry
See the product
Free waste calculator
Estimate your leak in 30 seconds.
Sample weekly digestSOON
See the report that lands Monday.
Case studiesSOON
Real accounts. Real numbers.
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Relevance Intelligence for Google Ads

Your ads are
leaking money.
We stop it.

Adwiser sits on top of Google Ads, alongside your team. We find the searches your budget shouldn't be on, and fix them.

Get free ad waste scan Book a demo
FREE SCAN · NO CREDIT CARD · READ-ONLY · OR UPLOAD A CSV
Relevance Intelligence
Your search terms, sorted.
Live view
WHERE YOUR BUDGET IS GOING THIS MONTH
High-converting search terms
drive the CPA you want
SCALE
34%
Mid-funnel research queries
not ready, keep visible
NURTURE
28%
Low-intent & off-topic terms
wrong match, bleeding CPC
TRIM
26%
Junk & zero-conversion terms
add as negative keyword
NEGATIVE
12%
38% of your spend needs attention. Adwiser has a suggested fix for each.
Trusted by founders & performance teams
Tracki
CloudAlly
Ticket-Compare.com
Gerber Media
ShippingToGo
The real question

Your ads are being shown to the wrong people.
And nobody's telling you.

Most accounts don't have a bidding problem. They have a relevance problem. Spend goes to searches that look right, but aren't the customers who actually buy from you. No one's watching, because no one has time to read every query.

01
We learn who actually buys from you.

Adwiser studies the customers who convert, stay, and come back. That becomes the benchmark for "a good click."

02
We read what every search really means.

"Crm software pricing" and "free crm for realtors" aren't the same person. Catching that difference is the hard part. Adwiser does it at the scale of your whole account.

03
Every dollar earns its click.

Budget flows to the searches that match your business. Everything else gets trimmed, watched, or added as a negative, with your approval.

Relevance Intelligence

Every search term, read for intent.

Google matches your keywords to thousands of real user searches. Most of them aren't your customer. Adwiser reads every one and decides: scale it, watch it, or add it as a negative.

KEEP
People ready to buy from you. Adwiser scales budget toward them.
WATCHING
Mid-funnel research queries. We keep them running and track the cohort.
NEGATIVE
Off-topic or free-seekers. We queue them as negatives for your one-click approval.
"crm for startups"
"crm software pricing"
"crm vs spreadsheet"
"enterprise crm demo"
·"best b2b crm 2026"
"salesforce alternatives"
"how does a crm work"
"is hubspot actually free"
"free crm tool"
"crm for realtors free"
"crm download cracked"
"crm jobs"
See the radar run on your account.

Free scan. Read-only. About 90 seconds.

Get free ad waste scan
How it works

Four steps. No dashboards to learn.

Your ads, but sharper every day. Connect once, and Adwiser runs in the background, telling you in plain English what it's doing.

01
Connect

Link your Google Ads account in one click, or upload a CSV if you prefer. Read-only at first.

02
Scan

Full account audit in ~90 seconds. Campaigns, keywords, search terms, ads, audiences.

03
Flag

Every issue ranked by dollar impact. You see exactly what's costing you, and why.

04
Act

One-click approvals, or autopilot for the easy stuff. Every change logged. Reversible forever.

What you actually receive

A score that tells you the truth.
And a digest that tells you what's next.

Two things land in your inbox every week: a Fit Score that goes up as your traffic gets better, and a weekly digestwith what we did on autopilot and what needs your call. That's the whole product.

ACCOUNT HEALTH
Fit Score climbs. Cost per conversion drops.
Fit Score
Cost / conv.
Last 12 weeks
86/ 100
Fit Score · +44 pts
$37/ conv.
Cost / conv. · −56%
0255075100$30$45$60$75$90W1W3W5W7W9W11ADWISER ON
Fit Score is how well your traffic matches the customers who actually buy from you (0–100). It climbs as Adwiser trims off-topic terms and concentrates spend on better-fit searches. Cost per conversion falls as a result, typically over the first 60–90 days.
WEEKLY DIGEST · MON 9:00 AM
Last week, Adwiser saved $1,247.
Here's what we did, and what needs your call.
ON AUTOPILOT
23 negatives addedsaved $612
4 keywords pausedsaved $341
11 audiences refreshedsaved $294
NEEDS YOUR CALL · 2
Pause “free crm software” group?
$418 spent · 0 conversions · 30 days. Searches skew “free”, likely off-fit.
Scale “enterprise crm migration”?
$92 spent · 3 conv. · CPA $31. Suggest +60% budget.
Why Adwiser

Four things your current setup isn't doing.

Bidding tools optimize for clicks. Agencies optimize for strategy. Adwiser optimizes for relevance, the piece that's been missing.

RELEVANCE INTELLIGENCE
Spend goes where it fits.

Adwiser learns who your best customers are and moves budget toward the search terms that match them. Less guessing, more buyers.

INTENT-AWARE
Buyers vs. browsers, separated.

We read each query for intent: ready-to-buy, researching, or off-topic. Protect discovery. Cut the bleed.

WORKS WITH YOUR SETUP
On top of what's already running.

Adwiser complements Google's algorithm, your in-house team, and your agency. Nothing gets replaced. Everything gets sharper.

PLAIN-ENGLISH REASONING
Every decision, explained.

No black boxes. Every suggestion comes with the math and the "why." Approve, batch, or put it on autopilot.

By industry

Built for teams, and founders, who care where every dollar goes.

Looking for your role instead? Founders · Marketers · PPC Pros · Agencies

B2B SaaS
/for/saas
OPERATORTrial signups that match your ICP, not competitor employees.
FOUNDERStop paying for clicks that never become customers.
Explore
Lead-Gen (services)
/for/lead-gen
OPERATORCPL goes down. Sales stops complaining about junk leads.
FOUNDERYour sales team closes deals, not dead leads.
Explore
B2C Subscription
/for/subscription
OPERATORPaying subscribers, not free-trial ghosts.
FOUNDEREvery click should earn back its cost, then some.
Explore
Considered Purchases
/for/considered-purchases
OPERATORBuyers who research, return, and refer.
FOUNDERScale the customers worth having.
Explore
Customers

One week in. Half the waste, gone.

Within the first week, our ad spend was cut in half. The junk leads stopped, and for the first time, we could actually see what our budget was paying for.

SH
Shay H.
CBO · ShippingToGo
−50%
ad spend, week 1
0
junk leads
100%
budget visibility
Also running Adwiser
CloudAlly
Tracki
Ticket-Compare.com
Gerber Media
Why we built this
LF
“I've managed large ad budgets inside two public companies. Even the best teams and the best agencies leak spend on searches that don't match the business. Adwiser is the layer I wish I'd had. It makes everyone on the account better at their job.”
Liran Froind
Founder & CEO, Adwiser AI
2× founder · 2 IPO journeys
Director of Growth · Nayax (Nasdaq: NYAX)
888 Holdings alum

See exactly where your ads are leaking.
In under 2 minutes.

Free scan. No card. Read-only. You get a report of every wasted dollar and why.

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