Not how many conversions — which populations. Most accounts buy three or four different customers at once; the blended number describes none of them. Adwiser gives you the split, with reasoning.
A dozen candidate explanations, none provable. Adwiser separates a shift in the customer mix from a change your team made from a change the platform made — three causes, three different responses.
Volume is the easiest number to move and the least informative. We score the demand behind each conversion and tie it to what happened downstream.
Usually yes — and knowing exactly which 20% is the point. Wrong-buyer spend is the most legible finding: around 27% of monthly spend, in our experience.
One page. Every Monday. Nobody had to build it.
A plain-English summary of what changed, what we caught, and what it means for pipeline. Not a wall of charts. Not a “trust us.” A digest that answers “are we spending well?” in under 60 seconds.
- Spend bucketed by ICP fit
- Spend that went to the wrong buyer
- Lead quality trend vs last week
- What your team approved, auto and manual
The shape of the answer.
Stop funding questions you can't answer.
Thirty minutes, your own account, read-only throughout. Or start with a free audit and read it yourself.