Most founders guess 70%+. In practice it's typically closer to half. Adwiser shows you the number, per campaign, every week, and raises it. Dollars drifting to tire-kickers, wrong titles, and competitor-branded searches get flagged, paused, or rerouted toward real buyers.
What you see is a blended CPA and a deck that talks about leads brought in, not who the ads were actually shown to. Adwiser buckets every dollar by fit to your ICP, with reasoning. A sentence you can repeat to the board.
B2B SaaS PPC converts MQL→SQL at ~26%. SEO does it at 51%, nearly 2×. If your team celebrates MQL volume, they're celebrating the wrong number. Adwiser scores every query so you see SQL-ready leads, not form fills.
Almost certainly yes. Industry norm is 20–40% waste on queries that never convert. Most customers recover ~27% of monthly spend on the first scan.
One page. Every Monday. Forward to your board.
A plain-English summary of what changed, what we caught, and what it means for pipeline. Not a wall of charts. Not a “trust us.” A digest that answers “are we spending well?” in under 60 seconds.
- Spend bucketed by ICP fit
- Waste caught & recovered
- Lead quality trend vs last week
- What your team approved, auto and manual
What we found in the last 30 audits.
Stop funding questions you can't answer.
Connect Google Ads read-only. We'll run a scan and send you the first weekly digest within 15 minutes, free, no card. Or book a 30-min demo and we'll walk through it with you.