Three familiar symptoms
You've seen these. Here's what's underneath them.
SYMPTOM 01
Cost per lead fell. Nobody in sales noticed an improvement.
WHAT ADWISER READS
Cheaper leads and better leads are different outcomes a blended CPL can't tell apart. We show you which population got cheaper.
SYMPTOM 02
Sales says the leads are junk. Nobody can prove which ones.
WHAT ADWISER READS
A source that keeps sending leads sales throws away stops being a Slack argument and becomes a documented pattern, with the receipts.
SYMPTOM 03
Demand you can't actually serve
WHAT ADWISER READS
Service-area, timing and eligibility mismatches quietly buy inquiries you can't win. We read them as business constraints, not bidding problems.
Before / after
Real customer. Real dashboard.
BEFORE ADWISER
Cost per lead$142
MQL→SQL rate18%
AE hours on junk/wk9 hrs
AFTER 60 DAYS
Cost per lead$88
MQL→SQL rate34%
AE hours on junk/wk2 hrs
“
+58%
qualified inquiries
“We cut lead volume 20% on paper and the phones didn't even notice, except that quality jumped. Adwiser paused every query that was sending tire-kickers and we finally started closing the ones we wanted.”
Ticket-Compare.com
Head of Growth · Ticket comparison