For marketers running ads

You got handed the ads.
Now you're supposed to be the expert.

You're a marketer. Not a PPC specialist. But the ad account is yours now, the budget, the results, the questions from leadership. Adwiser is the technical co-pilot that handles the part you were never trained for, in plain English, without breaking anything.

Get free ad waste scan

What you're being asked to do (and never signed up for)

The technical part of the job. The part nobody teaches.

Audit search terms weekly

Pull the report. Scan hundreds of queries. Decide which are wasting budget. Nobody shows you which ones actually matter.

Build negative keyword lists

Research competitors, brand confusions, off-topic searches. Write them up. Remember to add them.

Catch budget leaks

Campaigns that quietly drift. Keywords that stop converting. Bid strategies that turned on you. By the time you notice, it's the 20th.

Explain results to leadership

"Why is CPA up?" "Are we getting better leads?" "Can we cut 20%?" Your dashboard has 47 charts. None of them answer the question.

What Adwiser handles for you

The technical cleanup, in the background. You stay in marketing.

We audit every search term, every week.

Not just the top 100. Every one. Scored by whether the searcher looks like someone who actually buys from you.

Your job: read the one-paragraph summary.

We build and maintain your negative lists.

Competitor brand terms, job-hunters, DIY searchers, wrong intent — flagged with the reason.

Your job: nothing, unless you want to override.

We catch leaks as they happen.

A campaign drifts. A new keyword starts burning. You hear about it within the week, not at month-end.

Your job: hit approve on the fix. Or let it run.

We write the explanation you send up.

The weekly digest is plain English. "Spend went here. Here's what we caught. Here's what sales got." Forward it. Done.

Your job: forward the email.

The Monday-morning report

A report you'd actually forward to your CMO.

Not a dashboard. Not a spreadsheet. A one-page email in plain English, so when someone asks “how are ads doing?”, you have a clear answer, already written.

Written for non-PPC readers
What changed this week, why
What we caught, what we fixed
One paragraph you can paste into Slack

FROMAdwiser <digest@adwiser.ai>

Ads this week: we caught $2,840. Lead quality up 11%.

Hi Sarah,

Here's what happened in the ad account this week, in English.

What we caught:34 search terms that were spending money on people who don't look like your buyers. We paused them. That recovered $2,840, about $11K annualized.

Lead quality: The leads reaching sales look a bit better than last week (+11% on our fit score). Not a huge jump, but the trend is up three weeks running.

What your team approved:12 suggestions. 18 are still waiting for review, I'll ping you Wednesday if they're still open.

— Adwiser
Friendly reminder: everything I do is reversible. Just hit undo.

Your biggest fear, handled

Adwiser won't break your account. We designed it for exactly this.

Read-only by default

Adwiser watches and suggests. It doesn't touch anything until you turn on autopilot.

Approval mode

Every suggestion comes with the reasoning. Approve, edit, or skip.

One-click rollback

Changed something you didn't mean to? Undo it. Every action is reversible forever.

Audit log

Every change, who made it, when, why. Forward the log to your agency or your boss.

From a marketer, not a PPC pro

“I'm a marketing manager. I do campaigns, events, email, content, and somehow also Google Ads. Adwiser is the first tool that doesn't expect me to already be a PPC expert. I get an email Monday, forward it up, and the account just... keeps getting cleaner. I finally stopped dreading the Ads tab.”

Sarah K.

Marketing Manager · 45-person SaaS company

Make the ads work. Without becoming an ads person.

Connect Google Ads read-only. We'll run a scan and send you the first weekly report within 15 minutes, written for a marketer, not an analyst.